PRESCRIPTION

Creative Remedy started it's life as a promotional piece that was created to send out to prospective employers when I finished University. My CV was designed as an instruction leaflet, and written inline with medical information found in such items. It was packaged in a prescription box, labelled and posted out to companies looking for graphic designers. The concept started as myself being the remedy, a creative designer as a...

If you have never explored email marketing as part of your company business strategy to promote products and services, here are a few tips to get you started.

1. If possible make the email campaign personal, write for an audience of one.

2. Keep them short - most people scan read e-mails, hopefully you will have written catchy content to grab the attention of the reader.

3. Avoid sending emails on say Monday morning... pe...

Are you new to Twitter? Did you start up a Twitter account but never got to grips with it? Do you want to improve your relationship with Twitter and fall in love like everyone else?

Here are some helpful ideas to help build your relationship with Twitter.
 

1. Say 'thank you'. Thank people publicly for acts of kindness Or #FF (Follow Friday) them. www.mashable.com/2009/03/06/twitter-followfriday
    

2. Communicate. Use @Compa...

Often design is overlooked as a marketing tool. How can design help your business? And why is design or a designer good for your business?

• As a designer, we understand a consumers thought process.

• Marketing and promotions can boost the impact of a good concept.

• Using design can assist in maintaining brand awareness and build trust in your customers.

• Design is not just for luxury goods and premium products.

...

If you already have an established website and feel it could do with a spring clean, here are a few marketing and design tips to help you along the way.

1. Be fresh and current, is there anything out of date on your website? Revitalize your content and make it relevant.

2. Is your website user friendly?

3. Add an email newsletter sign-up form to your website if you don't have one already.

4. Use other mediums to engage...

Are you one of the 60% of small businesses that don't have a website? If so, it might be worth considering some of these benefits to you and your business.

1. Keeping your existing customers informed.

2. Engage a new audience and convert them into customers.

3. Think multi-channel and be accessible.

4. Be found in the search engines.

5. Promote new products and services.

It is often hard to try and stand out from the crowd during the festive period, we sometimes think of extreme measures just to get noticed in all the competition of offers, here is some free advice to help you stay on track.

• Its tempting to lower your prices with offers in the festive period or signup some of your products and services to Groupon, sometimes setting a higher price indicates better quality. Quick fixes are n...

Use email newsletters to keep customers informed, maintain brand awareness or advertise new products & services. Here are a few tips to help maintain successful email campaigns.

1. Avoid using spam words especially in the title of the email. E.g. ‘Free’ & ‘Discount’.
2. Ensure the message is personalised for improved responses.
3. Write engaging content which isn’t too lengthy to catch your viewer.
4. Avoid using a free templa...

Advertising and Marketing tips to help your business succeed.

1.  You have to spend money to make money. There are many ways to save money but advertising and marketing isn't one of them!

2. Good written content with eye catching headlines will make your advertising and marketing a success.

3. We all think we are great photographers! Get a professional photographer in to promote your products and services. Ensure you are...

If you feel you are running out of ideas on ways to promote your business, use this as a starting point and see where it takes you. Mainly aimed at start-ups, although you may find unexplored territories.

1. Submit a press release.

2. Start blogging.

3. Use LinkedIn.

4. Exchange website links with synergistic businesses.

5. Attend professional groups.

6. Participate in online discussion groups.

7. Offer a free, no...