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February 19, 2013
If you have never explored social media marketing as part of your company's marketing strategy to promote products & services.
Social media is almost like digital direct mail, each platform may not be suited to every business and requires a different approach depending on your line of business.
Here are a few tips to get you started:
Be very clear on your brand identity and ensure you follow it through to social media consistently.
Create social media links from your website and e-mail marketing, make it easy for potential customers to follow and find you.
Don't hard sell your products and services, social media sites like Facebook and Twitter are for keeping your group members and followers informed.
Be prepared to interact consistently It’s called social media for a reason!
Give something back, most successful companies use their social media outlets to give exclusive discount codes and special offers for new products and services.
Like with all marketing don't forget to measure the results to give feedback and help make improvements for the future.
Finally...be patient, it takes time to create brand awareness and build lasting business relationships.