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June 21, 2013
It's amazing how many SMEs forget to include an email signature or some very important details. Here is a health check and a few tips to keep it effective.
Start with the essentials... Name, job title, company name, at least one phone number and an e-mail address.
Condense information into fewer lines by using pipes |, colons : or dashes – to separate text.
Include your website address which will drive extra traffic and potential customers to your website.
Are you a member of any professional associations, or have you won an award? If so add this information, it will give you extra credibility.
If your company a member of any social media networking sites, include these and help people stay in touch.
Include an optimised image of your company logo and ensure the style of the email signature is complimentary to your company branding.
Keep it simple, don't make it too long and remember what message you would like to convey - choose which information is appropriate to your company.
...and lastly make sure you update your signature on your smart phone if you frequently use it to send work messages.