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Business Marketing for the Festive Period
December 4, 2013
It is often hard to try and stand out from the crowd during the festive period, we sometimes think of extreme measures just to get noticed in all the competition of offers, here is some free advice to help you stay on track.
Its tempting to lower your prices with offers in the festive period or signup some of your products and services to Groupon, sometimes setting a higher price indicates better quality. Quick fixes are not always the answer, be aware of the messages you are sending about your business in the long term. More info >
With the extra advertising around this month, you have to be extra clever with your company communication. The key to being noticed in these difficult times is... be simple, be different, stand out from the crowd but don’t loose sight of your key message.
You may see an increase in customers this month but don’t let the customer service drop, treat every customer as if they were your first, customer care is the key to healthy relationships with longevity.
Corporate, quirky and festive promotional gifts can go down well this time of year, planning is key so ensure you communicate the right message and it isn't an afterthought.
Technology supposedly frees us up more time, or does it give us more time to surf the web? Online sales are set to increase again this month, ensure your website is up to date. Also... festive keywords maybe applicable to any Google Adwords campaigns you may have running.