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May 28, 2014
If you are new to email marketing or are just looking for a few tips to freshen up your existing campaign here are a few tips to make your campaign successful.
How To Create Successful Email Campaigns:
Ensure the message is personalised for improved responses.
Avoid using spam trigger words especially in the title of your email newsletter (do your research!).
Write engaging content to catch your viewers. (Consider using a professional if this isn't your forte).
Avoid using a free template. A bespoke design consistent with your branding will ensure you communicate the right messages to your customers.
Be regular with your emails... but not too regular!
Send newsletters out at a time that will catch most of your viewers.
Keep it simple! Most only scan read, refer to no 3.
Use tracking reports to measure the success of your email campaigns and use as a sales tool.