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August 26, 2015
Great tips to ensure you are making the most of your Facebook business page.
Make sure you put the call-to-action button to good use on your business page header.
Post behind the scenes photos of what you are up to, what project you are working on next or work recently completed for customers.
Optimize the descriptions of any photos you upload by adding links back to your website or blog.
Post varied content such as images, videos and blog posts to keep your viewers engaged.
It is good practice to comment on other business pages as your business, not your personal profile (unless you use that for work too).
Ensure your profile picture is clear and sums up your business. This is brand continuity and will be what people see every time you post content.
Customise your page by adding apps, the most common one being email newsletter sign-up. More on Apps here >
Using Facebook insights, monitor post reach and engagement to determine the best time of day to post, to reach your ideal customers.
Don’t rule out paid for advertising to increase your followers and engage a new audience.
Keep active! Monitor and reply to comments on your page.