From initial ideas of a business, through to design concept and visual realisation, here is how Creative Remedy came up with a great name for a business in the sailing industry.
I was first approached with a business idea of selling sailing tools, accessories, on-board computers and technical navigation equipment to the avid sailing enthusiast. There wasn’t a company name just a business plan, expertise and ambition. The aim was to sell these products online and purchase the relevant domain name as the main gateway for doing so.
Finding the right business name…
Here are the thought processes and ideas generated from the initial brainstorming.
Brainstorm: Round 1
(you have to get these out your system to allow the creativity to flow!)
Marine Tech - gone
Marine Tec – gone
Seanet-tech - gone
Compass – gone
PC Marine – gone
Nautical net - gone
Freedom Technologies - gone
The first batch of ideas usually involves brainstorming every single possible name relating to the sea, marine, sailing and equipment. The main aim here is to iron out the names already taken with a quick search here: www.names.co.uk. And also to cross off the list, any names that didn’t give off the right connotations, didn’t stand out enough or sounded too cheesy!
Brainstorm: Round 2
Moving up a step from the basic names with some air of sophistication.
Marine Technologies - gone
Pier Solutions - gone
Internautical - gone
Boattech - gone
Marine Iguana (only marine lizard!)
Inter Sail Tech
Nautical Network Systems
Nautical Network Solutions
Brainstorm: Round 3
The best names that come to you when you are least expecting it!
internautical Solutions (please note made up word symbolic)
Landing Net Solutions (symbolic)
Landing Net Tech
Landing Net Technologies
Horizon Line Technologies
Oyster (fish names could be quite cool, catfish etc..)
The selection process
This is the list of five I narrowed it down to, the customer was shown all of the above… because different words have different connotations for different people.
Wave Technology (says it all!)
Internautical Technologies (many & varied)
Buoyant Technology (connotations of helpful, high status)
Lifebuoy (symbolic & quirky)
Wave Technology was the company name selected on the basis that it encompassed everything. It could be used to promote any product, having vast scope in appealing to all sailing enthusiasts. It was clear in intention, but not too technical, it is simple and sounds great with some air of sophistication.
Here are 5 tips to help you decide on your own company name:
Choose a strong name and keep it simple.
Avoid using puns… it’s too risky!
Choose something original, you are sure to stand out from a crowd.
Check there is a domain name available before deciding.
Narrow your selection down to a few and ask colleagues and networking professionals for their opinion.